Services > Publications & Newstand Marketing

Publication production in
safe hands

End-to-end publication production that keeps your readers and advertisers smiling.

palina

Choosing a print partner for your publication production shouldn’t feel like gambling.

We provide publication and newsstand marketing services which drive real value, for your advertisers, your readers and you.

Realise revenue
and avoid the ad
blockers

You’ll never grow a loyal readership or increase your advertising revenue with poor or inconsistent quality.

It’s no secret that sales of magazines and newsstand publications have decreased in recent years. Publications still hold a place in the market, but funding them relies on advertiser revenue. Printed magazines are preferred by 72% of readers over other media.

Print is also perfect for advertisers (and your revenue), as 78% of UK consumers don’t pay attention to online ads and 63% do their best to block them. This is why the quality of print, colour reproduction, paper stocks and any cover finishes are so critical in making the right impression.

With our publishing and newsstand marketing services, we provide a team who gives a damn about your brand and your publishing objectives. We’re here to see that every copy off the press is printed to the same exacting standard as the last, so your brand and your advertisers brands look their best and stand out from the rest.

We make your business
our business

We understand how important deadlines are to you, your readers and your advertisers. The knock-on effect of delays in publishing can lead to withheld payments from advertisers, missed distribution slots and complaints from your subscribers. Let alone damaging your reputation and confidence.

We can’t promise things will never go wrong, but our expertise and knowledge of the sector means we’re fully aware of what can go wrong, and we manage projects so they don’t. We’ve built an enviable supply chain of paper merchants, postage providers, printers, pre-press and distributors so you can count on us to always deliver.

Palina can help whatever your challenge, we’re versatile and well connected to help eke out every second of your production schedule. A single supplier to seamlessly manage production, delivery and mailings, and experienced in the demands and expectations of your advertising partners.

Better quality,
at no extra cost

Whether a seasoned publisher or an industry novice, Palina’s expertise can help take your publication to the next level and we’ll help you maximise ROI.

Through our consultative approach we deliver a deep knowledge of stock types, specialist finishes and print techniques to elevate your publication, increasing advertiser revenues and demand. We can even create revenue where you might not have seen it, through production and management of third party inserts.

Palina’s service extends to postage and mailing services using our network of trusted partners. We leverage our spend with downstream access providers (DSA’s like Whistl) to provide national and international postal distribution at the best possible rates. Our partnerships also provide access to exclusive discounts and incentives only available in publishing, whilst also giving us direct contacts within Royal Mail. A lifesaver when a little flexibility is needed!

Let’s publish something amazing together…